Online Identity Management

Human beings value the internet as a platform the world over. Many activities of human beings are being undertaken online in recent times. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. Then there are others who use the internet as a platform to build brand names that are actually personal names. For this to happen, your name must be attached to a profile.

It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because everything is revealed when a name is searched on search engines. Sometimes you want only some parts of your life revealed on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How is this possible?

Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.

The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. Now, if you search the name of the person, there is a problem. Mainly, what appears is information related to his legal challenges. Part of the information are photographs of the person while in custody.

The situation of Michael Bullard leads to serious issues when it comes to online identity management. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a way around this. The solution is optimization of what appears when your name is searched. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.

Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This enables you to establish a desirable profile online using your name and then be able to use the established brand name to achieve different ventures in your life.